Citrix Summit 2020 Review – A Time for Optimism

The Walt Disney World Swan – location of the 2020 Citrix Summit

The Swan and Dolphin Hotel complex in Orlando arouses nostalgic feelings in many a Citrix veteran. Shortly before the turn of the millennium, the legendary Citrix Summits took place here. They accompanied the breakthrough of what was then called thin client/server technology. Back then, the world was a lot simpler. The ability to access Windows via a “modem” could convince customers in seconds, and the cloud hadn’t been heard of. The Citrix Summits back then at the turn of the millennium had a real spirit of optimism.

20 Years On at Citrix Summit

Now, a good 20 years later, Citrix is returning to the Swan and Dolphin Hotel. Perhaps related to the location, I felt an atmosphere of optimism at Citrix Summit 2020 thanks to the cloud. Microsoft’s decision to actively enter the desktop-as-a-service market with Windows Virtual Desktop is a seismic change. But it’s one that also lays the foundation for unprecedented growth in this market. So it’s up to Citrix to take a clear position here. And without revealing details of this NDA event, it’s evident that Citrix wants to see itself as a key value-added provider with its technology.

On-site were more than 4,400 participants and, in addition to ThinPrint, partners such as IGEL, Stratodesk, Liquidware, and Lakeside, who’ve worked with Citrix to build the desktop and application virtualization market. And at Citrix Summit 2020 they got a chance to learn about Citrix’s strategy for the new year, together with channel partners and other key members of the Citrix community. In a comfortable and familiar atmosphere, it was easy to refresh old acquaintances and make plenty of new ones too.

As one of the oldest Citrix and Microsoft partners, ThinPrint can only welcome this development. ThinPrint supports all current Citrix and Microsoft remote desktop platforms. This includes Windows Virtual Desktop, with our innovative cloud printing solution ezeep also optimally matched to Windows Virtual Desktop. And of course, it also supports Citrix Managed Desktops. Among other things, our ezeep solution has already been certified by Citrix as Citrix Ready.

Citrix Summit 2020 Results

And so the cloud was by far the dominant theme at this event. The quarterly figures published shortly after the summit made clear that this move benefits the Citrix balance sheet. The focus of the Citrix Cloud strategy is no longer on pure app or desktop virtualization, but on the workspace. With it’s Citrix Workspace, Citrix sets out to design the workplace of the future. 2020 is definitely an exciting time to watch how the market continues to develop.

Carsten Mickeleit
Carsten Mickeleit
Carsten Mickeleit is founder and CEO of Cortado Holding AG (formerly ThinPrint AG). After university, Carsten worked as a researcher at the Institute for System and Planning Theory. In 1990 he founded a provider of information technology solutions, Carano, where he was responsible for sales, marketing and technology leadership. In 1999 he founded ThinPrint AG and developed the company - now Cortado Holding AG - into the leading provider of software-based print and enterprise mobility solutions. Carsten Mickeleit holds a degree in Industrial Engineering from the Technical University of Berlin, with specialism in Finance and Electronics. Besides his work, Carsten is father of two grown-ups as well as being a passionate kite- and snowboarder.